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Aprés This

Create a guerilla marketing campaign that encourages sports fans

to take action against climate change.

In response to the brief I identified one of the key issues affecting the snow-sports industry; rapidly decreasing snowfall and deteriorating permafrost. To highlight this issue to fans I created a guerilla projection campaign demonstrating how the Alps could look in decades to come.
Aprés This inspires action by exhibiting what the future could look like and asking the question: what are you going to do after this?
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